Creating landing pages to capture leads or generate sales is an important part of your business and my goal here is to talk about two of the more popular landing page builders on the market to give you an idea of what might be best for you.
These are namely LeadPages & ClickFunnels.
Agenda:
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1) Overview
2) Pros & Cons
3) Pricing
4) Demonstration
5) Free Resources
LeadPages:
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Leadpages, in my opinion, is the simplest and easiest to use of the two. You can select templates that are "drag and drop" or from the legacy collection. Every element in the page can be easily customized plus you can add or remove elements as you see fit.
Once you publish the page you can either host it via leadpages, display the page on your self-hosted Wordpress site using their plugin or by downloading the HTML and uploading it to your own domain.
There are a number of integrations through Facebook, Zapier, Drip, GoToWebinar, Mail Chimp, Stripe etc.
Pricing options range monthly to annually and are pretty straight forward.
Main con I see is that it isn't as easy as ClickFunnels to create actual funnels, however if it's a simple series of pages you need then you should be fine.
ClickFunnels:
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ClickFunnels, by marketing guru Russell Brunson, has more "bells and whistles" making it a bit more complicated to use, however their support is excellent and there is a lot of training available.
ClickFunnels also includes additional addons, such as:
- Actionetics: Marketing automation, email and messenger marketing
- Backpack: Replaces your affiliate software
- Pypeline: Replaces your out-of-date CRM (coming soon)
- Wasabi: Replaces your membership site software (coming soon)
To build your funnel you can either use the "Classic funnel builder", which you can build a funnel from scratch using templates or you can use the "Funnel Cookbook", where they group funnels by your goal (i.e. webinar funnel, ecommerce, bridge funnels, video sales letter etc.).
One of the nice features of ClickFunnels is that it shows all of the pages in the funnel, allows you to choose the domain you'd like to use for the funnel and duplicate pages to run split test.
Editing elements is similar to Leadpages although ClickFunnels seems to have more widgets/elements that you can add than Leadpages.
ClickFunnels also has a lot of integrations available through Zapier as well as webhooks into external systems, plus (for all you affiliate marketers) works nicely with JVZoo, Clickbank, Warrior+Plus and Paypal.
Too me, ClickFunnels has more features than LeadPages and is personally the page builder I use but ultimately, the best landing page builder will be the one you use so choose the one that best suits you.
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